乐力钙TVC

乐力钙TVC,全片为卡通风格,拟人化的产品角色。制作时间3周。

 

 

使用软件:
maya arnold alshader nuke photoshop

角色设定参考了小黄人的设计,为了区别三个不同产品角色,给他们分别配了不同的饰品,如眼镜,斗篷等。

 

[stag_icon icon=”chevron-circle-down” url=”” size=”40px” new_window=”no”]角色设定:

a.jpg

b.jpg

c.jpg

 

[stag_icon icon=”chevron-circle-down” url=”” size=”40px” new_window=”no”]角色绑定:

gss02030856.png

 

项目要求表现出瓶子上贴纸的真实材质。材质制作上使用了alLayer shader去处理,贴图只是出了不同区域的ID,不同的颜色或者质感区域分别用不同的alSurface单独表现,这样可以大大提高效率。

[stag_icon icon=”chevron-circle-down” url=”” size=”40px” new_window=”no”]map:

dssd.jpg

 

[stag_icon icon=”chevron-circle-down” url=”” size=”40px” new_window=”no”]渲染测试:

fss.jpg

 

可惜因为客户的原因,之前定的三种产品最后只保留了一种。

 

[stag_icon icon=”chevron-circle-down” url=”” size=”40px” new_window=”no”]最终成片截图:

u.jpg

d.jpg

g.jpg

a.jpg

e.jpg

b.jpg

h.jpg

i.jpg

c.jpg

f.jpg

 

 

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